We created a special evening to honour those breaking social barriers through sport 

#BeInclusive EU Sport Awards

November 22, 2017 — Brussels, Belgium


How do you set the scene for a memorable evening to honour those using sport to bring people together? 

Sport is a powerful tool for breaking down barriers and promoting the inclusion of disadvantaged groups. The #BeInclusive EU Sport Awards, organised by the European Commission Directorate-General for Education, Youth, Sport and Culture, recognises organisations using the power of sport to build a more inclusive society. Three inspiring projects were honoured at a special ceremony in Brussels, where they presented their projects to an audience of sport inclusion experts and received awards of €10,000.

Cecoforma teamed up with social communication campaign specialist PAU Education to organise an information campaign in the form of a digital advertising campaign, e-mailings, and social media promotion across the 28 EU Member States. The response blew expectations out of the water, with submissions from close to 300 organisations across Europe working with refugees, prisoners, people with disabilities, at-risk youth, and other groups that face challenging social circumstances. We then supported the selection of the award jurors, who evaluated organisations according to their impact, replicability and innovation. Three winners were chosen out of nine outstanding nominees. Our team assisted in the selection of the ceremony moderators, created the visual and verbal branding for the awards and managed the participation of the attendees.

The #BeInclusive gala was a success.

The Tricoterie was the right place for this kind of event. Cecoforma staff was dedicated and helpful. The media campaign organised by PAU and the management of the travel and logistics went very well.

Marisa Fernandez Esteban

European Commission, Directorate General Education, Youth, Sport and Culture

Against the enchanting backdrop of the historic factory La Tricoterie in the neighborhood of St. Gilles,  EU Commissioner for Education, Culture, Youth and Sport, Tibor Navracsics opened a ceremony marked by inspiring testimony, a vigorous debate and the impressive moves of Belgian freestyle footballer Filip Meeus. The ceremony was followed by a cocktail reception and walking dinner during which attendees had the chance to learn more about the projects presented in a special exhibition.

Our team created videos to showcase the work of each nominee with the aim of inspiring other organisations and individuals around Europe. After the ceremony we produced three videos drawing attention to the work of the awarded organisations and two versions of a movie showing award ceremony highlights.