cinema - Smurfs Movie Global Premiere

As the city celebrated the global premiere of the new Smufs movie, cecoforma worked behind the scenes making it all come to life — from rolling out the blue carpet to coordinating an evening full of joy, nostalgia, and star-studded moments.

Among the excited families and smiling children, special guests lit up the event — including VVIP guests like Rihanna. Press and media from across Europe were on-site to capture the buzz — from Belgian outlets to international entertainment networks, shining a spotlight on Brussels as the Smurfs' hometown.

For cecoforma it was also a wonderful opportunity to collaborate with our sister companies Woogie and Braconnier, combining forces to deliver an unforgettable experience — showcasing what happens when creative vision, operational excellence, and technical brilliance come together, within the Uhoda Group.

Organising a film premiere isn’t just about lights and cameras — it’s about creating a moment. A moment where children see their heroes come alive, where global stars walk the carpet, and where a city celebrates a piece of its cultural heart.

From high-level protocol and security to seamless logistics and guest experience, our teams were proud to ensure every detail ran smoothly — and to show, once again, that no event is too whimsical (or high-profile) for us to make it a reality.