Raise awareness of DG EMPL’s initiative of individual learning accounts

Individual Learning Accounts

4-5 March 2021 — Brussels, hybrid online

Challenge

Raise awareness of DG EMPL’s initiative of individual learning accounts

Contracted by the European Commission's Directorate-General for Employment, Social Affairs and Inclusion, cecoforma has been tasked for this exceptional two-day event, including pre-event promotion and post-event reporting. Our project managers were assigned to send GDPR-compliant invitations to participants; create a registration page and the digital hub website; set up the streaming page; manage social media content; create the event’s digital visuals; rent a studio space and coordinate the technical crew. We opted to use the existing space as a background for the set to create the effect of a modern, dynamic, television studio. Three cameras were used to film the moderator from different angles. We also enabled to see remote speakers interacting with the in-studio moderator on screen through real-time video relay.

Beyond this, we have produced two videos for social media promotion pre- and post-event. To ensure maximum fluidity of the event we also offered a technical briefing to the speakers as well as hired an interpreter. In order to report on the event’s perception by the participants, we also created and shared the results of a participants’ survey.

cecoforma has a proven track record of organising high calibre events with prominent figures. This particular event included: Nicolas Schmit, European Commissioner for Jobs and Social Rights; Élisabeth Borne, Minister of Labour, Employment and Economic Inclusion in France; and Joost Korte, Director General, DG Employment, Social Affairs and Inclusion, European Commission. cecoforma has strengthened its position as a leader in organising online events since the launch of cecoforma’s digital tool: Beyond. The format of this online event combined all the best practices and lessons learnt from the digital environment and offered a dynamic format comparable to a television programme.

Our project managers have been working closely with this DG on its events for some time and thus, have a good understanding of the objectives and were very attentive to ensure the deliverables of the project.

This interactive event attracted 957 registered participants. Feedback from participants indicated a high level of satisfaction with the quality of the event and they found the communication leading up to and after it was extremely good.

For more information, visit its dedicated website:

www.individuallearningaccounts.eu